The Faces of Popular of Culture begins by laying a foundation for the understanding Latin America within both rural and urban contexts, setting a precedent for a history within in the parameters of “the world capitalist system.” The author highlights the stratification and dichotomization left in the wake of “the Conquest,” that has led extremely varied intersections of social life by way of religion, tradition, etc. This chapter moves through the geographical regions of the Andes, as well as the ways in which popular culture is constructed. I appreciate the approach the author has taken, acknowledging the entanglement and dependencies (for better or worse) that arise from colonization. The text moves first through the historical and geographical contexts of the (rural) looking at topics like poetry and storytelling in Brazil and then through the “urban” looking at topics like media, alternative media, “spectacles”, and popular events, while simulteneously reconciling that anyone of these cultural entities were not necessarily mutually exclusive.