Response to Team YS post: http://yourstory.com/2013/09/diajeng-lestari-indonesian-entrepreneur/

I recently read a blog written by Team YS, who offers an interesting insight into the world of Muslim fashion. With about 1.5 billion Muslims in the world, I find it strange how there is currently no e-commerce fashion market that caters to Muslim fashion. However Indonesian entrepreneur Diajeng Lestari sets out to solve this issue with her new venture.

Diajeng claims to initially have started the site with only 14 sellers and was inclined towards personal selling at first. Today currently they have a core team of 17 people with 83 sellers and receive almost 8000 visits a day. There is obviously a market for Muslim fashion, as people seem inclined toward purchasing such clothes. One of the main reasons is because there are currently not a lot of firms that cater to Muslim fashion. Additionally Muslim women have regulations about the type of clothes they wear and thus makes it harder to cater to such a niche market.

However with Diajeng’s venture in place, Muslim women all around the world are now able to order clothes online through the use of e-commerce. Additionally Diajeng’s venture might prove to be successful, as she has catered to the niche market and could therefore exploit and reap additional benefits.