In Canada, one of the largest furniture companies, IKEA, has decided to dedicate itself to becoming more environmentally sustainable. IKEA has gained the reputation of being one of the most ecofriendly retailers in Canada and plans to further enhance this reputation.
On Thursday, IKEA announced to commit €3-billion to construct renewable energy plants until 2015, by which time will generate enough electricity to equal to 70 percent of its own consumption. After installing a 46-meggawatt plant in Alberta, IKEA will install a 20-turbine wind farm in Pincher Creek, which will ideally produce 161-gigawatt hours of electricity each year. IKEA is able to demonstrate its vision of corporate sustainability by its investment in renewable energy.
IKEA is aware of its customers’ desire to live more sustainably and is thus demonstrating the effort to be more corporately socially responsible (CSR). In addition to its own use of renewable power and high-efficiency lighting, IKEA is expanding its line of green products. This fall, it began selling solar panels for home use in its British stores. IKEA’s benefits from corporate social responsibility (CSR) has enabled it attract more customers, which will subsequently reap them additional long-term benefits (i.e profits).
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