The supermarkets Whole Foods have been having some problems recently due to increased competition in the Organic Food sector. In Shannon Bell’s Blog she discussed how Whole Foods have been severely suffering from rivals and that its being forced to “improve its business model canvas” in order to compete.

Whole Foods point of difference to appeal to the public was selling purely organic food. It quickly gain the reputation of being the “healthy” supermarket as it was the only store selling organic food. However, competitors have started to adapt to this organic trend demanded by customers and responded by offering organic food at a less expensive price than Whole Foods. The impact has pushed Whole Foods to react by expanding its stores throughout the United States. Even though expansion and renovations of stores have increases sales for the company, the main issue still stands. Whole Foods will need to find another point of difference to attract customers. Organic food is becoming a point of parity for supermarkets, therefore a new idea is required for Whole Foods to ensure its survival.

I agree with Shannon that Whole Foods improvements will aid the business to survive, but they will need a new point of difference to strive in the food retail industry.