Marketing

La Fondation Abbé Pierre is a pretty well-known charity in France. It’s goal is to provide shelter to poor people and homeless people. The beginning of of winter is traditionnaly  also the beginning of communication campaigns from these kind of institution. In this add, the main character, a real estate man, is the world-famous former French soccer player Éric Cantona. He is becoming to have great success in cinema, theater and he is also quite involved in different charities activities.

Basically, the ad dscribes a real estate saler who lead a visit of an apartement. He makes little comments on the different rooms, like during a regular visit of a regular apartment. As you can, see, this is not what you dream of when you want to move in. But it describes, according the figures of the Fondation Abbé Pierre, the reality of 3,5 million people in France.

I particularly like, the very last scene: Cantona faces the camera and ask: “So, are taking this one?” with this angry tone and angry face, to highlight how tough it is to live decently in such a slum.

France is a well-developped country but this add reminds us how much work lefts !