Marketing

https://www.youtube.com/watch?v=OrzcMagsWUM

I love rugby (sorry football fans!), I love the All-Blacks and Richie McCaw and I like Adidas! This viral ad is the perfect one then!

“Impossible is nothing” is the well-known motto of Adidas. This video gives another dimension of it (“GIVE YOUR ALL”). There is not much to say I guess. While watching the video, I felt like these kids (eventhough I knew what will happen). Pure emotion to meet a guy you admire so motion is priceless! I’ve experienced it recently, that’s why I was so moved by this video.

Adidas embodies some of the most important value of sport and it also offers dream, just like your favorite players or athletes do.

The value Add