Marketing

These video are not brand new but it reveals something really interesting.

As a big fan of ski and telemark, I’m used to watch a lot of ski movies before the season starts; you know, like a…warm-up. All the ski or snowboard companies know how to be appealing thnaks to this media.

But with these two videos, something has changed (in my opinion). Several years ago, the most popular movies were those which shew riders doing incredible tricks in the snowparks all around the world, with a loud ragga or electro-punk-rock music. Even if it was not the case for every movies and videos, it has been the way in general, in the several years.

The two videos here show something different, especially with the first one (“Signature” movie trailer). It’s not only about how high the guys go, how difficult and impressive their tricks are and how “cool” they must be. It makes a large part to nature, the host of this mountain lover. There is a very important work on the pictures giving the impression that skiers and naturre are a whole.

The music is quite unusual as well. It could be part of “Into the wild” soundtrack don’t you think? This track backs the video up and brings it to another dimension, above the regular ski videos and movies.

Patagonia has understood there is maybe a return to the “roots”.  The current sustainable development movement must have influenced the making-off of “Signature”. Backcountry skiing is getting more and more attractive for people and companies.

I bet this movie style is going to develop a ot in the near future. Even Candide Thovex, one of the best freeriders and freestylers in the world is turning to a more ethereal shooting process.

Long-life to freedom, long-life to ski