Marketing

http://www.vanksen.fr/blog/i-am-playr-une-experience-100-foot-et-medias-sociaux/

Here is a link to an article from a French blog I thought is interested to think about.

The article announces the rise  in January 2011 of a new generation of game: the social gaming. I am Playr is a game in which you virtualli lives the life of a soccer player. Imagine a mix between Fifa, PES, Fotball manager and a tabloid newspaper in UK! Indeed, as a soccer player, you will not only have to manage your own sportive career by training and scoring a lot but you will also be asked to make ‘real life” choices such as: “which one of these two hot girl should I attract to my bed, the blond one, the other blond one or…both?” or, “How much am i gonna spend tonight in the club?”.

You have understood that my tone is a bit sarcastic. It is because I don’t understand the point of wanting so badly to be somebody else. You could argue that any video game is based on playing a role. True. But, with this kind of game, I think we are getting closer to a blurring limit between fiction and reality. Soccer is one of the most popular sport in the world, millions of kids dream everyday about being a soccer player; and there is nothing wrong about it. But, through this game, people who love soccer are also gonna love being a jackass. It would be wrong to say that every soccer player is a dush but a lot are, when they not play for the sake of sport anymore. It’s the case in a lot of other sports, yes, but soccer represent, I think, the most decadent one.

During the World Cup in South Africa, a lot of people admired the fact that, thanks to this world-wide event, this country, and maybe, the whole African continent, will develop itself and grow, flollowing the path that such a gathering among nations can offer. Thanks to this game, the kids who would try to do their best to be THE player in their team, their region, their country, will also want to go out every night, spend tons of money to drink, to buy useless things and to f…with all the girls “available”.

Before being a playr, try to be you!