I’m sure you guys already know this add but I can’t help posting it cause, for me, it is one of the best marketing campain I’ve ever seen on Internet.
So, this video is for Tipp-Ex. In this particular video, they use their slogan incredibly properly: “White and rewrite “. When I saw this video for the first time, I didn’t understant very well what was the point. I thought the guy just took the Tipp-Ex “randomly” (Am I dumb?).
Then my first impression at the end of the first video ws: “Ok, it’s not gonna work but nice try !!”. But, if you have already tried it, we can honnestly say that this is quite impressive. Well, at least itwas for me cause the first word I rewrite worked (I won’t tell you what was this world !).
I’m glad to post this video now cause it seems to be targeted Canadian people (I’m sorry, the perfect cliché !). It’s not the first time that a company use Youtube to promote a product but here, Tipp-Ex reach a new step. Indeed, you are an actor, you decide what’s gonna happen (also already used by Nespresso). The use of one of the most important video-sharing website in the world provides the opportunity to reach a lot of different consumers but I think that it is specially designed for young adult and teenagers. Anyway, I love it; nobody can denies that this is a genious idea !
What do you tink of it?
