Reading Kella Chan’s article on Netflix spying on illegal downloading websites really intrigued me.

With Netflix being one of the biggest video streaming websites around, what do they have the need for looking on torrenting websites?

With Kella’s insight, it really brought to my attention how strategic companies are getting with their business plans. As Netflix scours the net for the hottest shows, they’ll know which shows to add to their collection.

Along with Netflix, other companies have been doing out of the box marketing as well as campaigning. With the Olympics coming underway in Moscow, the campaigning was interesting nonetheless. To promote the Olympics, passengers of the rail can purchase a ticket by doing 30 squats. It really shows how for a business or event to be successful, hype has to be created for word to get around. As campaigning gets more and more out of the box, people are more interested.

With Netflix’s strategy for receiving information in a different manner, it definitely shows that Netflix is a company growing and innovating.