If you were to go to your local Asian restaurant, you might be familiar with the clear bottle with a green cap, filled with bright red sauce inside. Now what might that be?

The authentic Sriracha sauce! This sauce definitely gives a bang for its buck. Now, millions of people have seen and tasted Sriracha, but how many have actually seen advertising for it? Well, Sriracha has definitely become a world wide phenomenon, ranging from appearing in restaurants all around the world, to appearing on iPhone cases! How did one small company make headlines?

The taste.

The owner, David Tran, believes that if people like the product, there will be no need to marketing, as people will still buy the product, regardless of marketing. To date, they sell more than 10 million bottles every year, making them one of the most successful companies that does not advertise at all.

This is interesting as it opens a new light on how companies can or can’t be successful. Isn’t Tran’s words true that, if the product is good, there is no need to market it? Should we not fix something that isn’t broken?