Categories
Corporate Social Responsibility Entrepreneurship Social Entrepreneurship Sustainability Uncategorized

The Lack of “Social” Media

As mentioned in previous posts, the emergence of corporate social responsibility and sustainability is increasing every day. Entrepreneurs are popping up left, right, centre, with a new product or service which is said to “better your life,” but which of these actually improve our living standards or quality of life? Can those that do all be referred to as “social enterprises”? And if not, what makes one business a social enterprise as opposed to a regular entrepreneurial venture?

Social Enterprise
(defn): “[an organisation] with an explicit aim to benefit the community, initiated by a group
of citizens and in which the material interest of capital investors is subject to limits.” (EMES

There are countless examples of this type of business, as it is not limited to Nongovernment Organizations (NGO) or Nonprofit Organizations (NPO) – they can include for-profit organizations, if they operate through nonprofit mechanisms or with social/environmental goals. Two examples that recently caught my eye are Kiva and Isang Litrong Liwanag.

Kiva Microfunds, which I discovered through a post by Ashley Belzil, is an amazing organization (NPO) that basically allows you to lend money to those struggling to run their businesses in impoverished, developing countries – all through microfinance. Kiva does not collect any interest, and lenders are “almost always guaranteed …a 98.97% return rate”; the simple act of lending, say $25, is so minuscule in comparison to the beneficial change it brings the recipients.
Isang Litrong Liwanag translates to “A Litre of Light,” and is the name of the business that social entrepreneur Illac Diaz (with the help of others) began in the Philippines. Using water and chlorine in a plastic drink bottle, this enterprise has provided over 30,000 homes all over the world, with solar, sustainable, and 55-watt light-‘bulbs’ – brightening up many households that otherwise would be spending much more money on electricity.

Unfortunately, I feel that the brilliance and impact of this social enterprise (and so many others) are overlooked and do not receive the credit they deserve, especially relative to companies that supply us with luxuries, like electronics or clothing. As a global community, we need to strive to fulfill more necessities rather than desires, even if these necessities are not directly our own – because in the end, we’re affected by the actions of others.

Watch: Kiva         Watch: Isang Litrong Liwanag

 Sources:
http://www.emes.net/index.php?id=203
http://srint.org/terminology/
http://www.kiva.org/about/how
http://aliteroflight.org/about-us/
https://blogs.ubc.ca/ashleybelzil/2012/11/13/the-gift-of-giving/
http://www.fastcoexist.com/1678329/the-worlds-cheapest-lightbulb-is-made-of-just-a-plastic-bottle
http://www.wimp.com/lightenup/

Photo:
http://2.bp.blogspot.com/-ufnyUq4qC-Q/T2d4X5iBx-I/AAAAAAAAAF0/3u8vOPICXHI/s1600/CHOOSESE.jpg

Categories
Brand Positioning Corporate Social Responsibility Sustainability Uncategorized

R.E.S.P.E.C.T: Your Elders, Your Peers, Your Environment

Corporate Social Responsibility (CSR) is a growing topic of discussion in today’s world of business, as the global population grows to new heights and endangered icebergs simmer down to new lows. The carbon footprint that each of the world’s seven billion persons leaves is not a matter to be taken lightly – especially by those that have a greater-than-average impact upon others; in other words, businesses.

While the number of companies that are changing, finding new ways to be sustainable, and providing eco-friendly options for their consumers is increasing, innumerable businesses around the world still do not recognize the weight that they carry on their shoulders. In contrast, the scholarly leaders of the ancient world knew much of not knowing much. As an article from Forbes’ CSR Blog said (referencing Princeton philosophy professor Melissa Lane’s book),

“[Leaders of the ancient world] understood that they were embedded in an interdependent social web and they knew that their decisions had to take into account not just self-interest but the collective interest as well.”

It is then implied within that statement, that today’s leaders and business folks think and act according to Adam Smith’s famous self-interest principle. How, then, can we expect advancement towards sustainability in the competitive corporate world, where prices are already much higher than what the average consumer can afford in the current economy?

In response, I agree with David Marks,

“The right strategy could become a competitive advantage.”

And an example of this competitive advantage that other companies should take into consideration is the reinvention of athletic apparel brand Nike; by “addressing impacts throughout [its] supply chain,” Nike is promoting a better image, creating a positive change  on the environment, and ensuring a greater lifespan for the company as a whole. Why all companies don’t do this bewilders me – if we don’t work to be sustainable now, who knows if there will be anyone to do business with in the future !

So consider that.

Sources Cited:
http://www.forbes.com/sites/csr/2012/10/02/ancient-advice-for-todays-sustainability-leaders/
http://nikeinc.com/pages/responsibility
http://www.greenbiz.com/blog/2009/11/12/how-companies-manage-sustainability-tradeoffs

Categories
Entrepreneurship Finance Uncategorized

Groupon Takes a Tumble

The online discount site Groupon struggles to find a leg to stand on, as its 3rd quarter reports have investors everywhere shaking their heads in disappointment.

Despite being fairly new (public since November 2011), the company’s share price has dwindled down from its peak (in November 2011 as well) to when it closed at $2.76 on Friday the 9th, 25% lower than its previous “all-time low of $3.68 a week ago, on Nov. 1.” In addition, the company’s predicted earnings of  “$580 million to $620 million” only proved to be a detrimental valuation as revenue grew (however slowly) to $569 million, which still missed the hopes of Wall Street by a whopping $22 million.

As the company watches its value drop lower and lower, new methods of bringing in sales are being introduced – predominantly through Groupon Goods, the brand’s take on e-commerce which actually “[sells] physical goods such as electronic gadgets, housewares and clothes.” This branch into direct retail allows the company to use the whole of the products’ sale in calculating revenue, as opposed to the basic Groupon that shared the sale with the collaborative company – ultimately increasing Groupon’s total revenue. More recently, the business has announced that for the coming holiday season, it is offering “free shipping and returns for items bought through Groupon Goods,” as well as debuting “its first Groupon Goods online holiday catalog.”

These motions, effective nonetheless, are clearly set up with the aim of increasing sales, but will it be enough to reverse the damage that’s been done so far? With this question (as well as my previous post) in mind, I ask:

what does it take for a company to stand up after it’s fallen down?

 

Sources Cited:

http://www.chicagotribune.com/business/ct-biz-1110-groupon-20121110,0,7499711.story
http://ca.finance.yahoo.com/q/hp?s=GRPN&a=10&b=4&c=2011&d=10&e=13&f=2012&g=d&z=66&y=198
http://www.canadianbusiness.com/article/106065–groupon-stock-falls-after-3q-results-fall-short
http://www.businessweek.com/ap/2012-11-12/groupon-goods-offers-free-shipping-for-holidays
Photo:

http://www.digitaltrends.com/web/can-groupon-succeed-with-a-30-per-year-vip-subscription-model/

 

 

Categories
Brand Positioning Entrepreneurship Uncategorized

What Helps Your Startup Stay Up ?

In today’s society of global communication, constant innovation, and never-ending competition, startups are always popping up right, left, centre; but what makes a startup business successful enough to be more than just a startup, what makes it stay up?

This question was triggered by my discovery of my aunt’s own startup: Snapette, a mobile fashion app that (simply put) allows you to share your style with others all over the world. Despite my initial amazement and awe, I began to wonder how she and her partners had achieved this, let alone the rest of the startup world.

It probably helps when Forbes writes an article about your company, not to mention when your company is linked to a celebrity, like their fashion advisor, actress Emma Roberts. Or maybe the key is doing the impossible – or at least unimaginable, like the founders of Urthecast did. Streaming live feed the world from cameras in space isn’t only unimaginable, it’s “hard to reproduce.” Learning about this Vancouver-based company at school not only opened my eyes to the different kinds of businesses that could be created, but also caused me to further examine what it was about successful entrepreneurs that allowed them to change our lives in the coolest of ways. Upon browsing amongst numerous start-ups (via 500 Startups, Inc.com, Forbes), I found that three common characteristics, of today’s prospering companies, are that they stay 1) current, 2) engaging and interesting, and 3) easily accessible.

Whether it’s a mobile app that geotags favourite fashion items, or an orbiting, high-definition video camera that lets “environmental groups…study the effects of deforestation,” the emerging businesses of today continue to amaze us consumers in their climb out of the Silicon Valley.

 

Sources Cited:
http://www.forbes.com/sites/ilyapozin/2012/07/19/10-greatest-industry-disrupting-startups-of-2012/
http://500.co/startups/
http://www.inc.com
http://urthecast.com
http://www.urthecast.com/blog/news-stories/wind-chairman-joins-vancouver-tech-startup-board/
http://www.forbes.com/sites/tomiogeron/2011/10/13/female-founders-of-snapette-not-your-typical-geek-entrepreneurs/
http://www.wwd.com/fashion-news/fashion-scoops/shop-smart-6441467

Photo:
http://militarytobusiness.blogspot.ca/2010/12/start-ups-at-hbs.html

Categories
Sustainability Uncategorized

Could Storm Season Mean Clear Skies for BC Hydro?

Since its debut by BC Hydro last year, Smart Meters have sparked quite the heated discussion amongst consumers all around British Columbia. Despite the fact that Smart Meters were first implemented as far back as 2000 in Italy (followed by numerous other countries all over the globe such as the USA, Sweden, Denmark, Australia, Spain, and more), Canada only hopped on board in 2007 – or maybe ‘hopped’ is too strong of a word…

“Nov. 3, 2005 [started] the process of getting “smart meters” [in…] by 2010. In the first phase, meters will be installed on 800,000 homes, mainly in urban areas, by 2007.”

This long implementation period (whether it was for the same reasons or not) is a fitting representation of BC’s response to Smart Meters (2011) as well; many of Hydro’s customers’ have responded negatively, feeling their privacy, security, and health are at risk due to these wireless (and therefore radio frequency-emitting) energy consumption recorders which impose multiple financial burdens on their users. Yet thanks to BC Hydro’s market power (as a monopoly), the company has been installing its Itron meters, in homes and small businesses that fall under a certain amount of kiloWatt usage, at a faster rate than Ontario; the company plans to complete installation of these all over BC by the end of 2012.

While BC Hydro has made the mistake of not providing the sufficient response demanded by its unhappy clients, its most recent response to the events of Hurrican Sandy and storm season is commendable, a step in the right direction. I hope that Hydro will continue to stay up-to-date with its communication and release of information, and this may – eventually – convince the consumers that Smart Meters are, in fact, beneficial on more than one level – financially (long-term), in terms of sustainability, and safety.

Sources Cited:
http://www.bchydro.com/news/conservation/2012/storm-season-smart-meters.html
http://www.bchydro.com/energy_in_bc/projects/smart_metering_infrastructure_program/faqs/radio_frequency.html?WT.mc_id=rd_metersafety
http://www.cbc.ca/news/background/energy/smartmeters.html

Photos:
http://www.2020vancouver.com/sites/2020vancouver.com/files/imagecache/660_wide/IMG_1536.jpg
https://mocana.com/blog/wp-content/themes/mocana-red/timthumb/timthumb.php?src=https://mocana.com/blog/wp-content/uploads/sandy-meter.jpg&h=277&w=670&zc=1

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