What Helps Your Startup Stay Up ?
by Rosa Jin ~ November 9th, 2012. Filed under: Brand Positioning, Entrepreneurship, Uncategorized.In today’s society of global communication, constant innovation, and never-ending competition, startups are always popping up right, left, centre; but what makes a startup business successful enough to be more than just a startup, what makes it stay up?
This question was triggered by my discovery of my aunt’s own startup: Snapette, a mobile fashion app that (simply put) allows you to share your style with others all over the world. Despite my initial amazement and awe, I began to wonder how she and her partners had achieved this, let alone the rest of the startup world.
It probably helps when Forbes writes an article about your company, not to mention when your company is linked to a celebrity, like their fashion advisor, actress Emma Roberts. Or maybe the key is doing the impossible – or at least unimaginable, like the founders of Urthecast did. Streaming live feed the world from cameras in space isn’t only unimaginable, it’s “hard to reproduce.” Learning about this Vancouver-based company at school not only opened my eyes to the different kinds of businesses that could be created, but also caused me to further examine what it was about successful entrepreneurs that allowed them to change our lives in the coolest of ways. Upon browsing amongst numerous start-ups (via 500 Startups, Inc.com, Forbes), I found that three common characteristics, of today’s prospering companies, are that they stay 1) current, 2) engaging and interesting, and 3) easily accessible.
Whether it’s a mobile app that geotags favourite fashion items, or an orbiting, high-definition video camera that lets “environmental groups…study the effects of deforestation,” the emerging businesses of today continue to amaze us consumers in their climb out of the Silicon Valley.
Sources Cited:
http://www.forbes.com/sites/ilyapozin/2012/07/19/10-greatest-industry-disrupting-startups-of-2012/
http://500.co/startups/
http://www.inc.com
http://urthecast.com
http://www.urthecast.com/blog/news-stories/wind-chairman-joins-vancouver-tech-startup-board/
http://www.forbes.com/sites/tomiogeron/2011/10/13/female-founders-of-snapette-not-your-typical-geek-entrepreneurs/
http://www.wwd.com/fashion-news/fashion-scoops/shop-smart-6441467
Photo:
http://militarytobusiness.blogspot.ca/2010/12/start-ups-at-hbs.html