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Boo! If that wasn’t scary enough, maybe the screams of these kids will get you into the Halloween spirit. Earlier this month, Crest released an ad quite contrary to what one might expect from a toothpaste and dental health company. The cleverly designed campaign video provides a comedic take on Halloween, testing out kids’ reactions […]
Corporate Social Responsibility (CSR) is a growing topic of discussion in today’s world of business, as the global population grows to new heights and endangered icebergs simmer down to new lows. The carbon footprint that each of the world’s seven billion persons leaves is not a matter to be taken lightly – especially by those […]
In today’s society of global communication, constant innovation, and never-ending competition, startups are always popping up right, left, centre; but what makes a startup business successful enough to be more than just a startup, what makes it stay up? This question was triggered by my discovery of my aunt’s own startup: Snapette, a mobile fashion app that […]
The largest coffee shop chain in the world, with 19,972 stores in 60 countries and the distinct green and white siren logo of Starbucks, graces workplaces, streets and cars everyday.Traditionally known to sell hot and cold coffee (and coffee-based beverages), along with other snacks and refreshments, the company has taken on a new approach with Starbucks […]