Categories
Corporate Social Responsibility Entrepreneurship Social Entrepreneurship Sustainability Uncategorized

The Lack of “Social” Media

As mentioned in previous posts, the emergence of corporate social responsibility and sustainability is increasing every day. Entrepreneurs are popping up left, right, centre, with a new product or service which is said to “better your life,” but which of these actually improve our living standards or quality of life? Can those that do all be referred to as “social enterprises”? And if not, what makes one business a social enterprise as opposed to a regular entrepreneurial venture?

Social Enterprise
(defn): “[an organisation] with an explicit aim to benefit the community, initiated by a group
of citizens and in which the material interest of capital investors is subject to limits.” (EMES

There are countless examples of this type of business, as it is not limited to Nongovernment Organizations (NGO) or Nonprofit Organizations (NPO) – they can include for-profit organizations, if they operate through nonprofit mechanisms or with social/environmental goals. Two examples that recently caught my eye are Kiva and Isang Litrong Liwanag.

Kiva Microfunds, which I discovered through a post by Ashley Belzil, is an amazing organization (NPO) that basically allows you to lend money to those struggling to run their businesses in impoverished, developing countries – all through microfinance. Kiva does not collect any interest, and lenders are “almost always guaranteed …a 98.97% return rate”; the simple act of lending, say $25, is so minuscule in comparison to the beneficial change it brings the recipients.
Isang Litrong Liwanag translates to “A Litre of Light,” and is the name of the business that social entrepreneur Illac Diaz (with the help of others) began in the Philippines. Using water and chlorine in a plastic drink bottle, this enterprise has provided over 30,000 homes all over the world, with solar, sustainable, and 55-watt light-‘bulbs’ – brightening up many households that otherwise would be spending much more money on electricity.

Unfortunately, I feel that the brilliance and impact of this social enterprise (and so many others) are overlooked and do not receive the credit they deserve, especially relative to companies that supply us with luxuries, like electronics or clothing. As a global community, we need to strive to fulfill more necessities rather than desires, even if these necessities are not directly our own – because in the end, we’re affected by the actions of others.

Watch: Kiva         Watch: Isang Litrong Liwanag

 Sources:
http://www.emes.net/index.php?id=203
http://srint.org/terminology/
http://www.kiva.org/about/how
http://aliteroflight.org/about-us/
https://blogs.ubc.ca/ashleybelzil/2012/11/13/the-gift-of-giving/
http://www.fastcoexist.com/1678329/the-worlds-cheapest-lightbulb-is-made-of-just-a-plastic-bottle
http://www.wimp.com/lightenup/

Photo:
http://2.bp.blogspot.com/-ufnyUq4qC-Q/T2d4X5iBx-I/AAAAAAAAAF0/3u8vOPICXHI/s1600/CHOOSESE.jpg

Categories
Entrepreneurship Finance Uncategorized

Groupon Takes a Tumble

The online discount site Groupon struggles to find a leg to stand on, as its 3rd quarter reports have investors everywhere shaking their heads in disappointment.

Despite being fairly new (public since November 2011), the company’s share price has dwindled down from its peak (in November 2011 as well) to when it closed at $2.76 on Friday the 9th, 25% lower than its previous “all-time low of $3.68 a week ago, on Nov. 1.” In addition, the company’s predicted earnings of  “$580 million to $620 million” only proved to be a detrimental valuation as revenue grew (however slowly) to $569 million, which still missed the hopes of Wall Street by a whopping $22 million.

As the company watches its value drop lower and lower, new methods of bringing in sales are being introduced – predominantly through Groupon Goods, the brand’s take on e-commerce which actually “[sells] physical goods such as electronic gadgets, housewares and clothes.” This branch into direct retail allows the company to use the whole of the products’ sale in calculating revenue, as opposed to the basic Groupon that shared the sale with the collaborative company – ultimately increasing Groupon’s total revenue. More recently, the business has announced that for the coming holiday season, it is offering “free shipping and returns for items bought through Groupon Goods,” as well as debuting “its first Groupon Goods online holiday catalog.”

These motions, effective nonetheless, are clearly set up with the aim of increasing sales, but will it be enough to reverse the damage that’s been done so far? With this question (as well as my previous post) in mind, I ask:

what does it take for a company to stand up after it’s fallen down?

 

Sources Cited:

http://www.chicagotribune.com/business/ct-biz-1110-groupon-20121110,0,7499711.story
http://ca.finance.yahoo.com/q/hp?s=GRPN&a=10&b=4&c=2011&d=10&e=13&f=2012&g=d&z=66&y=198
http://www.canadianbusiness.com/article/106065–groupon-stock-falls-after-3q-results-fall-short
http://www.businessweek.com/ap/2012-11-12/groupon-goods-offers-free-shipping-for-holidays
Photo:

http://www.digitaltrends.com/web/can-groupon-succeed-with-a-30-per-year-vip-subscription-model/

 

 

Categories
Brand Positioning Entrepreneurship Uncategorized

What Helps Your Startup Stay Up ?

In today’s society of global communication, constant innovation, and never-ending competition, startups are always popping up right, left, centre; but what makes a startup business successful enough to be more than just a startup, what makes it stay up?

This question was triggered by my discovery of my aunt’s own startup: Snapette, a mobile fashion app that (simply put) allows you to share your style with others all over the world. Despite my initial amazement and awe, I began to wonder how she and her partners had achieved this, let alone the rest of the startup world.

It probably helps when Forbes writes an article about your company, not to mention when your company is linked to a celebrity, like their fashion advisor, actress Emma Roberts. Or maybe the key is doing the impossible – or at least unimaginable, like the founders of Urthecast did. Streaming live feed the world from cameras in space isn’t only unimaginable, it’s “hard to reproduce.” Learning about this Vancouver-based company at school not only opened my eyes to the different kinds of businesses that could be created, but also caused me to further examine what it was about successful entrepreneurs that allowed them to change our lives in the coolest of ways. Upon browsing amongst numerous start-ups (via 500 Startups, Inc.com, Forbes), I found that three common characteristics, of today’s prospering companies, are that they stay 1) current, 2) engaging and interesting, and 3) easily accessible.

Whether it’s a mobile app that geotags favourite fashion items, or an orbiting, high-definition video camera that lets “environmental groups…study the effects of deforestation,” the emerging businesses of today continue to amaze us consumers in their climb out of the Silicon Valley.

 

Sources Cited:
http://www.forbes.com/sites/ilyapozin/2012/07/19/10-greatest-industry-disrupting-startups-of-2012/
http://500.co/startups/
http://www.inc.com
http://urthecast.com
http://www.urthecast.com/blog/news-stories/wind-chairman-joins-vancouver-tech-startup-board/
http://www.forbes.com/sites/tomiogeron/2011/10/13/female-founders-of-snapette-not-your-typical-geek-entrepreneurs/
http://www.wwd.com/fashion-news/fashion-scoops/shop-smart-6441467

Photo:
http://militarytobusiness.blogspot.ca/2010/12/start-ups-at-hbs.html

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