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The decision to focus on Coca-Cola for a series of marketing projects, although exciting at first, and not a regrettable choice, did come with its fair share of difficulties. The majority of them originated from the fact that the brand is so established and successful. In the first and second assignments, the task of analyzing the […]
A fellow student in my faculty, Kelsey Ingham, published a blogpost on discussing the common, thus ‘necessary’ components of a viral video, on her website. According to Kelsey, there are five factors which increase the odds of “[landing] your brand a viral video”: the promotion by and association with Tastemakers, the opportunity for expansion by […]
Boo! If that wasn’t scary enough, maybe the screams of these kids will get you into the Halloween spirit. Earlier this month, Crest released an ad quite contrary to what one might expect from a toothpaste and dental health company. The cleverly designed campaign video provides a comedic take on Halloween, testing out kids’ reactions […]
It might be a little dated, but in terms of immoral marketing, this one takes the cake. In fact, it walks away with the cake. Earlier this summer, PepsiCo. collaborated with rap artist Tyler, the Creator to produce a creative and fresh ad to promote Mountain Dew as a culturally relevant drink (like Tyler, the Creator). What they […]