Archive for the 'Promotion' Category

Marketing Squared

Friday, November 1st, 2013

A fellow student in my faculty, Kelsey Ingham, published a blogpost on discussing the common, thus ‘necessary’ components of a viral video, on her website. According to Kelsey, there are five factors which increase the odds of “[landing] your brand a viral video”: the promotion by and association with Tastemakers, the opportunity for expansion by […]

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