NOT just another UBC Blogs site
The decision to focus on Coca-Cola for a series of marketing projects, although exciting at first, and not a regrettable choice, did come with its fair share of difficulties. The majority of them originated from the fact that the brand is so established and successful. In the first and second assignments, the task of analyzing the […]
As the wave of midterms pass by in a whirlwind of highlighted notes, last-minute cramming, and caffeinated hours spent in coffee shops and university libraries, students everywhere are a little more than ready to wind down at the bar with friends, classmates, and acquaintances alike, over a drink or two. What are the kids drinking […]
Recently, Maddi Koop posted “You Are What You ‘Like’” on her blog, a look into data mining using a person’s ‘Likes’ on Facebook, and how consumers can be targeted according to their publicly stated tendencies, interests, and lack of interests. I largely agree with Maddi’s approach to liking or not liking pages on Facebook, and […]
Boo! If that wasn’t scary enough, maybe the screams of these kids will get you into the Halloween spirit. Earlier this month, Crest released an ad quite contrary to what one might expect from a toothpaste and dental health company. The cleverly designed campaign video provides a comedic take on Halloween, testing out kids’ reactions […]
As mentioned in previous posts, the emergence of corporate social responsibility and sustainability is increasing every day. Entrepreneurs are popping up left, right, centre, with a new product or service which is said to “better your life,” but which of these actually improve our living standards or quality of life? Can those that do all […]
Corporate Social Responsibility (CSR) is a growing topic of discussion in today’s world of business, as the global population grows to new heights and endangered icebergs simmer down to new lows. The carbon footprint that each of the world’s seven billion persons leaves is not a matter to be taken lightly – especially by those […]
The online discount site Groupon struggles to find a leg to stand on, as its 3rd quarter reports have investors everywhere shaking their heads in disappointment. Despite being fairly new (public since November 2011), the company’s share price has dwindled down from its peak (in November 2011 as well) to when it closed at $2.76 […]
In today’s society of global communication, constant innovation, and never-ending competition, startups are always popping up right, left, centre; but what makes a startup business successful enough to be more than just a startup, what makes it stay up? This question was triggered by my discovery of my aunt’s own startup: Snapette, a mobile fashion app that […]
Since its debut by BC Hydro last year, Smart Meters have sparked quite the heated discussion amongst consumers all around British Columbia. Despite the fact that Smart Meters were first implemented as far back as 2000 in Italy (followed by numerous other countries all over the globe such as the USA, Sweden, Denmark, Australia, Spain, […]
As the releases of the new iPhone 5 and the Samsung Galaxy S3 stir up the debate between iPhones and Androids, we ask ourselves: where is the future of RIM headed? In June (2012), Forbes published an article containing their Customer Loyalty Engagement Index, which lists the current lines of smartphones according to “consumer engagement […]