One challenge Microsoft has continually faced within the software industry is Apple Inc.’s growing popularity among North America’s general public. The public’s turning away from Microsoft and movement towards Apple has played a large role in the recent introduction of free Microsoft Office programs on Apple products.
With both companies being well-known for revolutionizing technology, a line instigating intense rivalry has been drawn between Apple and Microsoft since the development of the software industry. However, this feature will not only boost Microsoft’s Customer Segments and sector by increasing the usage of company software, but also improve Customer Relationships by eliminating consumer costs for the app.
This will most likely be a greater improvement on Microsoft’s end, as I feel their decision to change the availability of their software and what seems to be an attempt to form a compromise with Apple will change the public’s perspective on the rivalry. As a long-term Microsoft fan (Windows and recent Microsoft Office user), I see this as a wise move from Microsoft and believe this alliance will benefit both corporations in the long run.
It appears that both software companies have set aside their differences and recognized the other’s strengths and overall influence on media and the public, leading to a (perhaps temporary) conciliation.
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