Justin Bieber Superbowl Commercial
January 26th, 2011 • Uncategorized
With the Super Bowl, my second favourite sporting event behind the NHL playoffs, looming in the near future, I decided to do a post regarding the event and its infamous commercials. The Super Bowl is viewed by millions of people each year and is the holy grail of advertising opportunities. I can remember hearing that 30 seconds of airtime for a commercial during the game is upwards of 2.5 million dollars. So when I typed in “Super Bowl 2011 ads” in a google, and the first thing I saw was “Justin Beiber and Ozzy Osbourne” to star in Best-Buy commercial, I was a little taken back. Superbowl ads are known for being creative, funny and memorable. And I’m sure Justin and Ozzy will deliver just that. Theres is only one glaring problem: it is Justin Beiber!!! If one were to compare the demographic of people who watch football to the demographic of people who buy Justin Beiber CD`s I am sure that there would a rather large discrepancy. People who watch football are usually males, ages 18 to say around 50. People who listen to Justin Beiber are generally girls ages 8 to 16. Also, if you were to ask the same demographic of men who watch football, what they thought of Justin Beiber (a 16 yearold pop singing pretty boy)(I have nothing against him though), one could safely assume that he wouldn’t be that well received, others may say theat he would be thoroughly hated. The funny thing is it’s, Best Buy, they sell t.v’s and surround sound systems. 18-50 yearold men who watch football love those things. As a company, why would you try to get one of your largest customer bases to associate the products they love with a teen popstar they hate? Ozzy can stay. But never know it could be good