In April, the world’s first Armani hotel opened in Dubai. As Armani keeps expanding its market into diverse areas of services, we can take an overview of how did Armani make its great success.
Armani is a famous global fashion brand. Giorgio Armani, Emporio Armani, Armani Collezioni, A/X Armani Exchange, Armani Jeans, Armani Junior are the apparel brands that owned by the Armani. These brands have an explicit brand position in the market, like Giorgio Armani’s target customers are rich and with a high social status, while the youngs prefer in A/X Armani Exchange because it is more fashionable and affordable. Explicit positions in the market not only can convenient for consumers to differentiate each brand, also helps Armani covers in varies sections of demands. Besides the extension of apparel brands, Armani also make expansion into distinct areas. Accessories like watch, eyewear, cosmetics, and daily use like Armani/Casa that is a brand of high-class home furnishing; Armani Dolci that sells chocolates and candies, etc. Also, the Armani hotel that was opened in Dubai can all tell us that Armani has broaden its business into different serve areas, and that’s why Armani has transformed its image from a luxury brand that simply sells costume into a completely fashionable and luxury lifestyle brand successfully.