Monthly Archives: November 2010

The Hilton Hotels & Resorts and its entrepreneurial characteristics

As the world’s first international chain of full-service hotels and resorts, Hilton Hotels & Resorts (formerly known as Hilton Hotels) is the most recognized name in the industry owned by the Hilton Worldwide. The Hilton Hotels was founded by Conrad … Continue reading

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Lusts arouse it!

       As one of the marketing strategies, advertising, its main goal is to promote market expansion. Commercial advertisers usually tend to making advertisement based on consumers’ interests and needs. High levels of ad repetition can build brand preferences. … Continue reading

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The Apple World?!

  The video had just perfectly shows that Apple has a very strong brand loyalty from consumers. People seemed to be so obsessed with the Apple products for the only one reason: Because it is an “Apple”. In April 2010, … Continue reading

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That is how the SOCIAL MEDIA works!

Rep. Cathy McMorris Rodgers, the vice chair of the House Republican Conference, had announced “the House Republic are competing in a three-round new media competition,” on Twitter, April 20th, 2010.   “The 56 Twitter accounts competing in the initial round … Continue reading

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