As one of the marketing strategies, advertising, its main goal is to promote market expansion. Commercial advertisers usually tend to making advertisement based on consumers’ interests and needs. High levels of ad repetition can build brand preferences.
Australia authorities have banned the latest Calvin Klein advertisement for promoting rape. Calvin Klein, as one of the most coveted high quality brands in the world, seems to be tagged with a “pornography” branding. Though the subjects of these advertisements are treated as unhealthy, or even unethical, but, not only Calvin Klein, other popular luxury brands like Dolce&Gabbana or Sisley, etc, also had make similar advertisement using “pornography”, “drug addiction”… that will caused inappropriate thoughts for public.
While the ads seemed to given the brand a notorious reputation, and raises social issues; “Pornography”, “drug addiction” … still appears to be regarded as a new “strategy” for popular brands. In some ways, the appetency of sexual and drugs are similar with the desideration for an expensive, luxury good. We can say human lust is the main reason why these “immoral” advertisements arise.