Author Archives: kamryn
Who would be liable
Response blog: Why Google’s Self-Driving Car is a Game-Changer(brandchannel) Autonomous cars are years from mass production, but technologists who have long dreamed of them believe that they can transform society as profoundly as the Internet has. Google launched the self-driving … Continue reading
Nike’s Marketing Strategy
This blog post was written in response to Taewan Kim ‘s blog post, titled ” Nike on Les Bleus and L’europe “. Nike is a global sports giant company, 30% bigger than nearest rivals Adidas. It spent nearly $800 million … Continue reading
False Advertising
In response to Tim Cheung’s blog post ( https://blogs.ubc.ca/timcheung/2012/01/15/6/), I’ve found that most of us have been victims of false advertising. They’ve used weasel words to exaggerate how fancy their products are. The question is, will companies change their marketing … Continue reading
Never underestimate your customers
“Apple always wants a reaction when one of their new products launch, although they probably weren’t hoping for the angry scenes which erupted in China today. Frustrated customers threw eggs at Apple’s flagship Beijing store after its opening for the … Continue reading
Photo ban protest
Last week, more than a thousand Hong Kong residents protested outside the Dolce & Gabbana flagship store in Hong Kong. This incident started because Hong Kong citizens are not allowed to take pictures of the storefront, but mainland travelers and … Continue reading
What I have learned in Comm299
COMM 299 is a valuable course which helps me to present myself in a better way. I have learned a low of useful skills from this class on how to write an impressive resume and cover letter, also how to … Continue reading
Greatest lesson I’ve learned
I’ve learned lots of important lessons from life, but one lesson was self-taught and get out of pressure. My parents have been raising me to be independent my entire life. They have emphasized the importance of learning to be dependent … Continue reading
The Hilton Hotels & Resorts and its entrepreneurial characteristics
As the world’s first international chain of full-service hotels and resorts, Hilton Hotels & Resorts (formerly known as Hilton Hotels) is the most recognized name in the industry owned by the Hilton Worldwide. The Hilton Hotels was founded by Conrad … Continue reading
Lusts arouse it!
As one of the marketing strategies, advertising, its main goal is to promote market expansion. Commercial advertisers usually tend to making advertisement based on consumers’ interests and needs. High levels of ad repetition can build brand preferences. … Continue reading
The Apple World?!
The video had just perfectly shows that Apple has a very strong brand loyalty from consumers. People seemed to be so obsessed with the Apple products for the only one reason: Because it is an “Apple”. In April 2010, … Continue reading