Category Archives: COMM 101

As the world’s first international chain of full-service hotels and resorts, Hilton Hotels & Resorts (formerly known as Hilton Hotels) is the most recognized name in the industry owned by the Hilton Worldwide. The Hilton Hotels was founded by Conrad … Continue reading →

       As one of the marketing strategies, advertising, its main goal is to promote market expansion. Commercial advertisers usually tend to making advertisement based on consumers’ interests and needs. High levels of ad repetition can build brand preferences. … Continue reading →

  The video had just perfectly shows that Apple has a very strong brand loyalty from consumers. People seemed to be so obsessed with the Apple products for the only one reason: Because it is an “Apple”. In April 2010, … Continue reading →

Rep. Cathy McMorris Rodgers, the vice chair of the House Republican Conference, had announced “the House Republic are competing in a three-round new media competition,” on Twitter, April 20th, 2010.   “The 56 Twitter accounts competing in the initial round … Continue reading →

The Kraft is recently taking part in the campaign that is aimed: to improve food safety and health for poor rural students; teach cooking skills, food hygiene to teachers. It has donated a total of 5.5 million Yuan to build … Continue reading →

A brand will usually try to enhance its appeal by making all kinds of advertising to increase the quantity of sale. However, Abercrombie&Fitch (A&F) seemed to using a wrong way on purchasing a perfume this time, and this mistake has … Continue reading →

In April, the world’s first Armani hotel opened in Dubai. As Armani keeps expanding its market into diverse  areas of services, we can take an overview of how did Armani make its great success. Armani is a famous global fashion … Continue reading →

One of my friends told me that she got a handbag with 20% off excitedly on the phone yesterday. She said even though that wasn’t the bag she wanted the most, but because it is a well-know brand, it was … Continue reading →

The graduates, young people with all kinds of talented mostly will gather in big cities to pursue in an ideal job. First-tier cities in China like Beijing and Shanghai, which can provide tons of chances for people to fulfill their dreams. However, … Continue reading →

Eating shark’s  fin is one a cultural phenomena in China. Since shark’s fin is in a high demand and a high price, sellers will try to get the needs as much as they can, and the way of reaching higher … Continue reading →