Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Inter-brand has a new No. 1 — Apple.

According to the annually report from BrandZ, the Most Valuable Brand’s first place has been replaced by Apple. What is interesting is that Top 3 on the list are Apple, Google and IBM separately which are all technology companies.

Although “Coca-Cola is an efficient, outstanding brand marketer, no doubt about it,” Mr. Frampton said, Apple and other leading technology brands have become “very much the poster child of the marketing community.”

Actually, this result is not surprising. Apple’s arrival in the top spot was perhaps “a matter of time,” Jez Frampton, global chief executive at Interbrand, said in a recent interview. Apple was No. 2 last year, climbing from No. 8 in the 2011 report.

Resource from:

STUART ELLIOTT, “Apple Passes Coca-Cola as Most Valuable Brand”, http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html?ref=business&_r=0

2013 BrandZ Top 100, http://www.wpp.com/wpp/marketing/brandz/brandz-2013/