Breaking through a market and being a product of originality does not unfortunately always give you an advantage over products. Many businesses’s don’t create a new original product, but greatly improve a product into something better. This business strategy is effective for many companies as it allows for the innovation of products and tailoring it to the response of consumers. This is seen constantly in the fast food industry where a company creates a product that consumers enjoy, other franchises will create products with similar tastes but minor alterations, for example Wendy released the Frosty after the success of McFlurries.

While this strategy has its disadvantages with the aspect of positioning. These succeeding products tend to come as second thoughts in the consumer’s mind. However this weakness can be easily diminished it the brand is highly valued. If a good brand that consumers are familiar with, is innovative rather than original this business strategy will prove to be successful.

A great example of this is Apple. Recently Apple released their new Iphone 6 and 6 plus, with sizing similar to Samsung’s products. This trend also follows Apple with their release of the Ipad. While it was not the first tablet released, it leads tablet sales. This is the basis of Apple’s business strategy, and it proves to be one that’s working. Why be the first, when you could take similar ideas and reinvent the products to create products of higher quality.

Sources:

Article:  http://techpinions.com/how-apples-business-model-burned-samsung/35093

Visual: http://www.onbile.com/info/wp-content/uploads/2014/07/samsung_galaxy_s5_vs_iphone_6.jpg