Zara truly has become one of the most popular and powerful clothing brands in the world. With their chic and high quality clothing, and insane delivery speeds of exactly what consumers are demanding through their top of the line supply chain, Zara has truly become one of the elite.
However, after reading Joey’s blog there was one thing that she mentioned that particularly stood out to me. She argued that Zara can “increase their sales and brand exposure” with more “flashy advertisements [like their] competitors.” Personally, I could not agree more. Currently Zara’s philosophy on advertising is just to “let their clothes and company’s success” sell it self. However, I feel that expanding the companies advertisement presence like commercial advertising during huge TV shows like Pretty Little Liars would bring in an ample amount of new customers that may have never even heard of Zara.
Zara could also improve their social media presence as a means to improve their advertising tactics. For example during television shows (like Pretty Little Liars) have #zara somewhere on the screen getting people to tweet at them, giving comments on the outfits that the actors are wearing.
In conclusion, Zara still continues to dominate the clothing industry, however if they want to improve their global presence, I do strongly believe that Zara could benefit tremendously from implementing more “flashy” advertising.
link to Joey’s Blog:
https://blogs.ubc.ca/jojoluoo/
link to used sources
http://fashiongear.fibre2fashion.com/brand-story/zara/advertisements.as