“Some woman’s bodies just don’t work for it” Said Lululemon’s CEO, Chip Wilson after a massive recall on their best selling black yoga pants. Customers claim the the popular yoga pants were see through when exercising, exposing them for everyone to see.
In attempt to combat the flaw of the pants, Willson ended up insulting his loyal customers rather than take charge for the malfunction of the pants. Personally it enrages me that someone could blatantly insult the very customers that bring him all of his success. Its exactly like a child blaming another sibling for the broken vase in the living room. However, Willson did make a public video apologizing to his customers, and actually seeming very sincere and sorry.
In conclusion, it is better to take action for your failures rather than pointing the finger elsewhere. It is going to be very interesting to see what happens from here on outward in regards to the sales of Lululemons products. Will the apology video be enough to reconcile the hurt faced by the thousands of upset women, or will sales plummet as individuals turn away from Lululemon.
link to apology video:
https://www.youtube.com/watch?v=jeFMeBtNRp8