Everyones been sucked into watching thousands of mind numbing TV ads while trying to simply enjoy our favourite television shows. However, what if you were to hear that marketing has started to adapt a new approach in in regards to brand positioning?
Microsoft has developed a new advertising system for its Xbox 1. This new hands on approach known as “NUads” is the first of its kind to allow players to interact with advertisements from companies like Toyota, Rogers and Subway. Players are given the opportunity to answer poll questions as well as give their opinions on different products produced by partnered companies. This gives companies like Rogers and Subway a direct view into the mind of the consumers, and gives them an opportunity to reflect on what products are working or not as well as what consumers value. This is crucial in brand positioning, because it gives companies the opportunity to make their most valued customers opinions be viewed as important as well as an opportunity to improve certain aspects that seem to not be working.
Microsoft is truly taking brand positioning to a new level with “NUads”, and competing companies should look to their example and try and adapt a method in which they can keep the minds of consumers focused on them. However, this begs to ask the question if consumers are feeble enough in their minds to fall to the tactics of these powerhouse companies?
Below is a link to a video explaining “NUads”
https://www.youtube.com/watch?v=1hJxcZ6LqDQ