As the founder of Vista Jet Thomas Flohr said, personal ownership of a private jet nowadays is seemed as an uneconomical investment, Vista Jet makes an innovation in the personal aviation service, plane-to-rent which the customers pay by flight hours. Apparently, the target segment for this company are quite narrow, which are affluent groups and business companies. Meanwhile, two options, “Your Program” and “Your on Demand”, are recommended to the target audiences. With the certain customer groups and sample business plans, Vista Jet deserves its reward of “fastest-growing private jet company” by specializing in these fields:

1. Guarantee the high-quality of flight service either internal or external by covering personal details such like the customer’s  favor of wine and car of delivery

2. Limit the capacity of passengers to provide largest personal room (capacity of passengers ranges from 6 to 16).

3. Providing flexible flight routines and flight hours.

4. Safety guaranteed.

5. Responsible for asset risk and costs of aircraft maintenance.
Bibliography:

VistaJet. N.p., n.d. Web. 08 Oct. 2013

Link:

http://money.cnn.com/video/news/2013/10/04/n-vistajet-luxury-private-jets.cnnmoney

As the biggest consuming nation of tea, China now becomes the No.2 market for Starbucks who has its mature and stabilized market in U.S. and other western countries. In the end of 2013, there will be 4,000 Starbucks opening to consumers in China and Asian Pacific. How does Starbucks successfully enter the beverage market of China while the tea culture has embedded in the whole nation? Let us see the value proposition that Starbucks uses to reach the Chinese consumers.

Firstly, the target segments of Starbucks in China are youth population, white collars and the high-income groups with the absence of the elders. As the reason of the flavor preference of the youths, coffee products such as Cappuccino, Frapppuccino and Iced Latte are relatively favored since tea has a bitter flavor which may not take their fancy. In addition of white collars and affluent groups, Starbucks provides the social working environment for these target segmentations. Similarly, Starbucks serves coffee products like other coffee shops in China, however, there are many differences that make Starbucks popular in China. The first strategy is to mix western culture and Eastern culture to enhance the image of China and attract people in terms of store decoration design, sells of Chinese-style mugs and addition of tea products. This strategy also estimates the diverse markets of China, different regions have the characteristic cultures and it can be reflected from the internal and external decoration of the store. For instance, the Starbucks in Xian where theTerra-Cotta Warriors were discovered has the elements of Qin density with bronze-made sculpture, paintings of shadow play and mugs with picture of the warriors. Moreover, Starbucks keeps provide high quality products, which is approached by sending well trained baristas to the new stores in order to maintain good brand reputation.

Starbucks apparently analyses Chinese market well, but the diverse target segments and changing market indicate that Starbucks should keep finding unique services in order to maintain current consumers and explore future consumers.

Bibliography (Image):

Report, According To Its Latest Quarterly. “Starbucks Sees Big Growth in China.”CNNMoney. Cable News Network, 26 July 2013. Web. 06 Oct. 2013.

link:

http://www.usatoday.com/story/money/business/2013/09/16/starbucks-china-flagship-stores/2820885/

A nearly 1 million dollars of loss reported in second quarter financial summary of 2013 and the drastically descending share price indicate the nowadays downfall and the uncertain future of Blackberry. 

The failure of Blackberry can largely attribute to the conservative policies of the new CEO, Thorsten Heins. The release of IPhone 4S, IPhone 5, Nokia with Windows system and Samsung greatly shows the revolution of the smartphone. Large touchscreen, new  operating system (iSO or Windows 8), voice recognition system and beautiful appearance are all welcomed by the consumers. As the top choice for the secure smartphones, Blackberry was the favorite of government departments, corporation and bank. However, since the revolution of smartphones includes the upgrade of security, Blackberry never held absolute advantage. Moreover, Blackberry continued to focus on the phones with keyboards as they claimed that keyboards were the best for emailing, especially for the business cases. Unlike Blackberry, Apple aims more on the diverse target segments, and meanwhile using voice recognition system to replace typing, which poses a great threat to Blackberry.

An unchanged product will never be favored nowadays. The better alternatives of Blackberry are full of the market, Blackberry is no more attractive for the consumers.

Link:

http://bgr.com/2012/08/10/rim-analysis-blackberry-10-balsillie-lazaridis-153829/