Under the background of nowadays economic era, market demand plays a leading role, which results in the high concentration of focusing of the enterprises on the precise and diversified demand of the customers. Meanwhile, the innovation of internet creates a rapid change in the development of the integral market. Therefore, a new and flexible system of management is highly required by the firms in order to respond the unpredictable market.

    As the cole of marketing, traditional media transmission method needs to be innovated. Using over extensive communication media (newspaper, TV, radio, etc), which is one of the characteristics of traditional marketing, is not able to meet the need of nowadays marketing strategy which is aimed to satisfy the  precise demand of different customers. Additionally, the high investment in the traditional way of marketing does not come to the end of  a good return on equity. “Micro-marketing”, as a newborn concept of marketing, uses socialized media—- internet as an approach to achieve information exchange and transmission. It corrects the imperfections of the traditional way of marketing in terms of lowering the cost of the transmission of the value of the product that the company expects to deliver and meanwhile in a fast speed and deepening extent. Wechat, a communication app, successfully introduces the concept of “Micro-marketing”. Over 1.4 billion consumers, not only Chinese users,  are using Wechat. Except the communication, Wechat provides daily information exchange and transmission media and even private mobile bank which will certainly post threat to the physical banking industry.Tencent company, the initiator of Wechat, focuses on the organizing of the existing user network as well as the communication, and the search and development of new customers, which creates an integral relationship between the company and the customers. The interaction between the sellers and buyers is also a characteristic of “Micro-marketing”.