As the founder of Vista Jet Thomas Flohr said, personal ownership of a private jet nowadays is seemed as an uneconomical investment, Vista Jet makes an innovation in the personal aviation service, plane-to-rent which the customers pay by flight hours. Apparently, the target segment for this company are quite narrow, which are affluent groups and business companies. Meanwhile, two options, “Your Program” and “Your on Demand”, are recommended to the target audiences. With the certain customer groups and sample business plans, Vista Jet deserves its reward of “fastest-growing private jet company” by specializing in these fields:

1. Guarantee the high-quality of flight service either internal or external by covering personal details such like the customer’s  favor of wine and car of delivery

2. Limit the capacity of passengers to provide largest personal room (capacity of passengers ranges from 6 to 16).

3. Providing flexible flight routines and flight hours.

4. Safety guaranteed.

5. Responsible for asset risk and costs of aircraft maintenance.
Bibliography:

VistaJet. N.p., n.d. Web. 08 Oct. 2013

Link:

http://money.cnn.com/video/news/2013/10/04/n-vistajet-luxury-private-jets.cnnmoney