A nearly 1 million dollars of loss reported in second quarter financial summary of 2013 and the drastically descending share price indicate the nowadays downfall and the uncertain future of Blackberry. 

The failure of Blackberry can largely attribute to the conservative policies of the new CEO, Thorsten Heins. The release of IPhone 4S, IPhone 5, Nokia with Windows system and Samsung greatly shows the revolution of the smartphone. Large touchscreen, new  operating system (iSO or Windows 8), voice recognition system and beautiful appearance are all welcomed by the consumers. As the top choice for the secure smartphones, Blackberry was the favorite of government departments, corporation and bank. However, since the revolution of smartphones includes the upgrade of security, Blackberry never held absolute advantage. Moreover, Blackberry continued to focus on the phones with keyboards as they claimed that keyboards were the best for emailing, especially for the business cases. Unlike Blackberry, Apple aims more on the diverse target segments, and meanwhile using voice recognition system to replace typing, which poses a great threat to Blackberry.

An unchanged product will never be favored nowadays. The better alternatives of Blackberry are full of the market, Blackberry is no more attractive for the consumers.

Link:

http://bgr.com/2012/08/10/rim-analysis-blackberry-10-balsillie-lazaridis-153829/