I agree with Jiazi Yang that, online shopping has become one of the major ways of shopping among customers, and it is popular due to its convenience and variety types of goods offered. Since more and more people buy online, it generates a great amount of profit from the online market.

Online shopping is easier for consumers to choose the goods which they prefer because it is a highly competitive market, which means there are a lot of companies selling same products. In this case, customers can compare one type of goods from many sellers to pick the best one. Moreover, it costs less for online shopping. I think this is a double-edged sword since consumers will be satisfied with the lower price, and the sellers can earn more by attracting more customers with low price. Another advantage of online shopping is no need to walk around. People can be too busy to walk around to find what they want, but online shopping brings these people the benefit. Customers just need to click on their computer, after ordering, the sellers will deliver the goods to the consumers. If the sellers offer free shipping, it will attract more people to buy.

However, online shopping also has some risks. High integrity of sellers and customers is required. In addition, there may be some differences between the real products and the pictures; thus, some customers may be angry and can cause the conflicts between consumers and sellers. If this situation continues, it can seriously affect the revenue of the sellers due to large buyer power.

(blog link of Jiazi Yang: https://blogs.ubc.ca/chelseayang/2013/11/08/taobao-the-biggest-online-shopping-platform-in-china/)