Customization is a good marketing strategy for a business to provide satisfying services for consumers. Customization means modify and offer services according to customers\u2019 individual preferences and specifications. This makes the customers have a feeling of being well serviced, and can help them to convince their decision to choose services or products from the companies.<\/p>\n
Customization provides products or services referring to consumers\u2019 own interests; thus, this can help to develop the relationship between customers and companies. It\u2019s a great opportunity for companies to understand the customer needs better, as well as getting more information about consumers during the process of self- relevant services. Due to this kind of communication, the companies and the customers can get to know each other better, and hence strengthen the relationship between them.<\/p>\n
Furthermore, customization will increase the demand for specific services and products, so the companies can charge a higher price to earn more profit. In addition, the increased level of individual related services will help business to create a chain of customer loyalty. This is because the customers trust the companies more due to their excellent performance previously. So it\u2019s wise for a company to use customization as its marketing strategy to attract more potential customers.<\/p>\n
(Source is provided by Pedro S. Coelho<\/a>, J\u00f6rg Henseler<\/a>, \u201cCreating customer loyalty through service customization.\u201d http:\/\/www.emeraldinsight.com\/journals.htm?articleid=17024515<\/a>)<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Customization is a good marketing strategy for a business to provide satisfying services for consumers. Customization means modify and offer services according to customers\u2019 individual preferences and specifications. This makes the customers have a feeling of being well serviced, and … Continue reading