Month: September 2010

This is a link of Kerim’s blog post and Yousuf Ali’s blog post.  Both posts are about Lamborghinis and I thought of commenting about them.

It is interesting how Lamborghini can create cars that would sell for so much money.  Not only are they overpriced, but they are obviously not practical for anyone even if you are rich.

Even though the cars cost more than some houses, people still buy them.  One must wonder why…

I think it is due to Lamborghini’s great marketing.  They know how to sell not only the car, but also the experience and prestige of owning something so powerful and beautiful.  They sell the experience and the status of high society.  It is due to this innate desire of people to feel powerful and successful that Lamborghini is taking advantage of.  I think they did well in studying consumer behavior of people in the upper class bracket of society.

I think this is an amazing marketing strategy that they have with Baby Carrots.  They want to make people eat healthier instead of the other oily, fatty and salty  junk foods.

Making their slogan all about eating the carrots as junk food would hopefully change how people eat their snacks. If 50% of the people actually eat these carrots instead of other salty junk foods, then I would already say that Baby Carrots is a huge success!  Obesity is a serious problem in North America and I believe marketing campaigns like these would help consumers a lot by making it fun to eat healthy and avoid fatty junk foods.

Check out babycarrots.com  They have a lot of cool ads and I hope they are available in Canada soon.

That’s it for my first ever blog post!  I’ll try to make it even better next time! Hope you guys like it.  Please feel free to comments. Thanks for reading.