I would like to comment on Anawin’s blog entry about Lebron James’s highly publicized and controversial “The Decision”.
LeBron James is one of my favorite basketball players and the response from his televised “Decision” has sparked many criticisms and negative feedback. A lot of people are also saying that it was a huge marketing mistake and he destroyed his brand because of this. I would like to disagree with everyone about this. I do not think Lebron deserves the criticisms and the negativity of everyone.
The nationally televised “Decision” was a huge success in my opinion because it generated $6 million dollars in ad revenue and it had almost 10 million viewers in the United States alone. The show was basically just a professional athlete announcing where he is going to play next season and it still generated that much buzz and interest in the media and public. When had a man’s decision been able to generate that much money and viewers? I do not think has ever happened before. He also donated all the revenue to the Boys and Girls Clubs which is a charity for underprivileged children. In my opinion, it was a big marketing success and Lebron is not getting enough credit for this excellent marketing strategy.