I think this is an amazing marketing strategy that they have with Baby Carrots. They want to make people eat healthier instead of the other oily, fatty and salty junk foods.
Making their slogan all about eating the carrots as junk food would hopefully change how people eat their snacks. If 50% of the people actually eat these carrots instead of other salty junk foods, then I would already say that Baby Carrots is a huge success! Obesity is a serious problem in North America and I believe marketing campaigns like these would help consumers a lot by making it fun to eat healthy and avoid fatty junk foods.
Check out babycarrots.com They have a lot of cool ads and I hope they are available in Canada soon.
That’s it for my first ever blog post! I’ll try to make it even better next time! Hope you guys like it. Please feel free to comments. Thanks for reading.