Profits being The Coca Cola Company’s main incentive, it is forgetting it’s social responsibility and is behaving unethically. How? well, Coca Cola started its operation in Kala Dera (a large village outside Jaipur, India) in which the primary source of livelihood is agriculture. As the article states that soon after Coca Cola’s operations started, a huge decline in groundwater levels was recorded. Instead of being socially responsible and shutting down its operations in Kala Dera or relocating, the company decided to persuade people into believing that it has become water neural and it also made false claims stating that it recharges the groundwater.

In my opinion, The Coca Cola company is being extremely shortsighted in matters outside their business, as it is not only affecting the environment adversely, but also for farmers the loss of groundwater translates into the loss of their incomes which creates a ripple effect as their children have to leave school in order to help out, this would also affect the education system in Kala Dera and so on.

In conclusion, The Coca Cola company must take in consideration the effect it has on the entire society for it to be not only an ethical business but also a sustainable and long lasting business.

article source :http://www.indiaresource.org/news/2011/1008.html” title=”coca cola company