The article states that, unhealthy food and beverages companies like Subway, Slurpee, Coca-Cola and Maltesers are utilising social media (for example: Facebook) to promote and increase sale of their products.

In my opinion these businesses are marketing their products extremely prudently, since they are focusing on the 7 Ps of marketing in business. For example using Facebook as the medium for promotion, ensures that the cost spent on marketing is negligible. Moreover, the people these companies are focusing on are users of Facebook, which consists of a majority of teens and young adults, who are relatively easy to influence. An added advantage of these companies using social media is that teenagers can actually add to the business promotions, by sharing these products online with their acquaintances and friends.

Moreover,these junk food and beverage companies are aware that the amalgamation of technology and marketing, makes selling their products and making larger profits easier, since on their Facebook pages they can just add a button which allows Facebook users to place orders for their products without having to navigate away from the page. Hence using technology and marketing makes it more convenient for users to buy unhealthy products, thus increasing the chances of them buying it.

In conclusion, even though companies like Coca-Cola which manufacture products which have many health risks involved, can make huge profits if they market their products well, by being aware of their target group and methods of promotions.

Article link: http://www.medicalnewstoday.com/articles/284039.php