Image Taken From: http://tomcassidy.com/cocacola_collector.html
Main Article: Phillips, Abigail. “Brand Giant Coca Cola Gets Top Spot.” Business Review, Europe. N.p., 29 Sep 2010. Web. 30 Sep 2010.<http://www.businessrevieweurope.eu/news/coca-cola/brand-giant-coca-cola-gets-top-spot>.
“For the tenth year in a row, Coca-Cola is the world’s most famous brand, beating other brands such as McDonalds, Microsoft, and Google”.
The world’s largest soft drink manufacturer has established its brand to over 90% of the population of the world, and that number is only rising due to Coke’s branding campaign.
So how does Coca-Cola do it?
Coke has done an excellent job over the past hundred years establishing its brand through a variety of mediums. Coke has made millions of print ads, billboards in famous landmarks, and radio ads. Coke also used word of mouth advertising as well, they have established their brand as something everyone drinks, so when someone sees that another person is drinking a bottle of Coke, they will want one too.
Another ad they had, a big step up compared to many other companies, and even Coke’s history; was the major 70s television ad, “I’d like to teach the world to sing” This ad featured many different people from different cultures, male/female, religious beliefs, and harmonized them into one big chorus. Coke did an excellent job here; they marketed it to many areas in the world, and related their brand to diversity.
Categories: