Image Taken From: http://www.zdnet.com/blog/feeds/facebook-passes-500-million-milestone-or-mildly-horrifying-poll/2927
Taken From: “Eyes on Facebook for business growth .” Sydney Morning Herald (Oct-21-2010): Web. 21 Oct 2010. <http://www.smh.com.au/small-business/growing/eyes-on-facebook-for-business-growth-20101021-16v8v.html>.
Facebook has become one of the world’s largest social networking sites. The company is also one of the biggest new hubs for advertising in the world, as companies, for a minimum price, can convey their message/products to the consumer effectively with multimedia aspects.
Australian company Threadswap is one of many organizations using the site to convey their company’s many messages, including sales, promotions, and even corporate details.The company has stated that advertising with google got them two people registered. With facebook, the company tens of thousands of likes, which means that the messages the company wants to put forth will appear on the person’s home page.
Companies should definitely use social networking to advertise and communicate with current and potential consumers. It is a cheap way to advertise, millions of people can access your company’s information, and you will be able to convey important messages fast, cheaply, and efficiently to the consumer. Facebook is not the only channel, a company could use twitter, blogs, youtube, and many other social networking channels to advertise their company. It is going to turn out to be if a company does not use social networking, they will be less competitive in the market!
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