Ryan Abushinov's Blog

Forget Boston, bring it on Vancouver Pizza!  During the 2011 Stanley Cup Playoffs, Canadian restaurant chain Boston Pizza changed their logo to show support for  their Canadian team. Across the country, banners were placed crossing out the Boston name and replacing it with Vancouver, along with an extensive television and Internet campaign with their name change trying to win over Vancouver fans. This was a very interesting technique that the company used to attract Canadians to their business. As Canadians, we come together and enjoy our favourite pastime – playing and watching hockey. During the Stanley Cup playoffs, many Canadians (such as myself) went to restaurants and bars across the country to watch the Stanley cup playoffs. Boston Pizza had a huge Opportunity here, as they are known to have a friendly atmosphere with plenty of entertainment facilities. By changing their name for the duration of the Stanley cup playoffs, they attracted many people to their restaurants, as their ads stood out from the crowd; they took a big risk changing their name, and it was highly successful. Many people started supporting the “Vancouver Pizza” company as they supported a team that the majority of the country was cheering for. Not only did this bring people into their business, but it permanently increased awareness of their brand. It also made their business look like they really care about the local public in the Vancouver area and the General Public Canada wide, by targeting a wide variety of Canadians.

Just wait till the Maple Leafs make the Playoffs. Boston, Vancouver, BRING IT ON TORONTO PIZZA!!!!