Image Taken From: http://www.howgreenworks.com/sun-chips-makes-fully-compostable-bag/
Taken From: Vranica, Suzanne. “Sun Chips Bag to Lose its Crunch.” Wall Street Journal (06, Oct, 2010): Web. 22 Oct 2010. <http://online.wsj.com/article/SB10001424052748703843804575534182403878708.html>.
The noisy crinkle of the new sun chips bag is now coming to an end. Sun chips owner, Frito Lay, a subsidiary of Pepsi co, is taking the compostable bags off the market; replacing it with the old non-recyclable bags.
There has been a lot of negative feedback to the company, on social networking sites, and videos posted by consumers on youtube about the loud bag. Sales have decreased over 10% since this bag came into effect, and therefore the company needs to act. The company will develop a new bag that will be much quieter than the current ones, and still be eco-friendly. For now though, they will be using the 100% non-recyclable bags that was in place just a couple years ago.
I believe that the bag was very loud, however consumers should not be so overwhelmed by this. The bag was good for the environment, it was biodegradable, and therefore it would not be sitting in a landfill for years on end. There were alternatives to the bag, bowls, or other means to eat the chips. So many bags were averted from landfills, it is not right that the company should use the non-recyclable bags.
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