Taken From: http://thenextweb.com/apple/2010/08/16/apple-is-doing-you-a-favor-by-managing-iads-stop-your-whining/
Apple is one of the most innovative companies of the decade. Once one of the world`s biggest technology companies, Apple fell through the cracks with the emergence of Microsoft. However, in the past decade, Apple has exhibited major changes to its company, and is one of the world`s most entrepreneurial companies.
The company takes in an enormous amount of wealth and profits, especially over the past 5-10 years. With the release of the Ipod, the Iphone, and the MacBook, the company`s profits have skyrocketed. These innovations, another characteristic of entrepreneurship are the highest priority for apple, the company is always making new and improved products to keep consumers buying their products. Consumers always want something better, and they know that apple is always improving and updating products. Microsoft on the other hand does not innovate as often, and takes the “routine” market.
They also have taken many risks, they marketed their product effectively, and they went from being just a small company that was dwarfed by Microsoft to a company that is gaining market share.
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