Inspired by Isaac: http://blog.isaac.shabtay.com/2011/10/why-i-will-never-again-own-blackberry.html
Blackberry has experienced some major troubles in recent years. Even with the first mover advantage, RIM has lost a considerable amount of makret share to the Iphone, the Ipad, as well as Android devices. With the advent of Apple’s Iphone in the explosive smartphone market, RIM has seen significant competition recently. RIM has fought with the Iphone for years now, trying to provide more value for consumers through new innovative designs, a functional keyboard and also its BBM feature.
But why is RIM losing market share?
Apple is consistently improving their products, and have a much more efficient system to meet their consumers’ needs. Apple is coming out with new and improved models often, they hold the most market share in the tablet market, and they attract some of the best computer agents in the world.RIM on the other hand has been riddled with scandals, has had several outages with its blackberry system, and does not have the quality of applications that Apple has to offer their customers.Even the fast growing Android market has shown that they can rise up and beat RIM.
The online presence of this topic is astounding; one Vancouver blogger has stated that “I will never own a Blackberry again!”. Why you may ask? He stated what many people all over the world have been stating all along. RIM has too little competitive advantage; they can’t keep up with their competitors’ innovation teams. They also do not provide enough in terms of customer service, they have too many outages, and the applications are not up to standards of their competitors.
This online presence can significantly sway new consumers in the smart phone market to buy into another competitor. When I personally was looking for a smart phone before University, I did a lot of research on the functionality of each of the big three smart phone systems, asked a lot of friends about their experiences with the phones, and therefore decided that an Iphone would be the best for me. RIM fans are increasingly being swayed away, in this process most of the people who had blackberrys wanted to get an Iphone as soon as their contracts ended.
So what’s next for RIM? What is going to be the trigger for success for them? In recent months they have been unsuccessful with the playbook, new blackberry models, and with some employee scandals. It’s time to get a grip on yourself RIM, you have a lot of cleaning up to do.
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