Daily Archives: November 9, 2014

In John Jantsch’s blog, he explains a method of working backwards to create a great customer experience. I realized what he was explaining was actually a reverse concept of the marketing funnel I learnt in COMM 101 class.

Source: donnellyeffect.com

The marketing funnel to my understanding is a tool used to highlight various stages that a customer goes through before making a buying decision. Now by using the method John explained (working backwards), the business would attempt to identify the different needs of customer from a time after the product is purchased, to the time the customer became aware of the product. The business is able to somewhat predict future needs of customers and hence satisfy them better; causing a greater customer experience.

What I particularly liked about John’s blog is how he uses an existing known business tool in a different manner, so as to generate more benefit to the business. By enhancing customer experience, the business is improving its customer relationships, an important building block for any business.

Apart from creating greater customer experience, I believe this method John has advised will also help the business identify where its product is currently lacking or deficient. The business would be able to add to its product’s value proposition beforehand and therefore introduce a better product.

Sources:

http://www.allbusiness.com/sales-marketing/16774153-1.html

The United Nations is funded through voluntary contributions from its 193 member states and has a set of well defined objectives from international peacekeeping to economic development. If a well-funded organization such as the UN exists, the question arises: Do we need social enterprise?

My answer is yes.

Social enterprise is a necessity according to me. While the UN may have the funds, it cannot  go to the ground level in every country to support those facing social and economic problems.

Source: timesofpakistan.pk

I was in grade 8 when I first read about the Grameen Bank, a microfinance organization for the poorest. At the time, I just thought of it as one of those charities. But recently, when the Grameen Bank was discussed in COMM 101 class as a social enterprise, the concept intrigued me. I learnt that it wasn’t a ‘charity’, but instead an organization driven by social objectives to solve social problems and ultimately improve society.

Organizations like Grameen Bank, though infinitesimal in comparison to the UN, are capable of addressing social problems better because they interact with problem-ridden individuals personally. The Arc initiative by the Sauder School of Business is another example that comes to my mind.  I find interesting that even Sauder students can help solve business problems by imparting just basic business management knowledge to African entrepreneurs.

I believe that while the UN works on its objectives, social enterprise can coexist all around the world to individually solve region specific social problems.

Sources:

http://skollworldforum.org/about/what-is-social-entrepreneurship/

http://www.sauder.ubc.ca/Global_Reach/ARC_Initiative/About_ARC