After reading Fidele Armstrong’s blog on branding strategy I realized how marketing has become one of the most interesting topics for me to explore in this course. The psychology involved with it is amazing. It is hard for the average person to fathom the connection between products like Pampers, Oral-B, Crest, Duracell, head and shoulders, and Mr. Clean. The one thing that connects all of these products is that they are brands belonging to Procter & Gamble.
As demonstrated by Procter and Gamble this form of strategy complies completely with consumer behavior. Winning over the minds of consumers is the best thing a business can have. The moment this happens the risk of future business ventures seems less risky. This blog made me think not only about the psychology but also about continuity.

This kind of a strategy is one of the most genius ways of ensuring the continuity of a business. Expanding a business should not be held back from the fear of entering into new product lines. Diversifying can be chaotic but rewarding as a future investment by also diversifying risk.

https://blogs.ubc.ca/fidelearmstrong/2012/09/20/a-look-at-branding-strategies/