{"id":22,"date":"2013-11-18T00:09:26","date_gmt":"2013-11-18T07:09:26","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ryanmcphee\/?p=22"},"modified":"2013-11-18T00:09:26","modified_gmt":"2013-11-18T07:09:26","slug":"creating-shared-value","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ryanmcphee\/2013\/11\/18\/creating-shared-value\/","title":{"rendered":"Creating Shared Value"},"content":{"rendered":"<p>While reading <a href=\"https:\/\/blogs.ubc.ca\/olgakubliy\/\">Olya Kubily\u2019s blog<\/a> about Whole Foods and how they are creating shared value by having \u201ccomplete genetically modified organism transparency\u201d, it caused me to think about the benefits of creating loyalty with a customer.\u00a0 Whole Foods is showing the public that they can be trusted and are a very reputable company, while simultaneously providing consumers a choice of what foods they would like to consume.\u00a0 These are the types of win-win scenarios that are important for companies to create in order to maintain an advantage over competitors.<\/p>\n<p>&nbsp;<\/p>\n<p>Another great example of creating shared value is Starbucks \u2018<i>Create Jobs for USA\u2019<\/i>.\u00a0 Starbucks examined their sales and knew they were dependent on local businesses doing well in order to attract more customers to the store.\u00a0 Much of corporate social responsibility (CSR) is too focused on the \u201cneed\u201d to give back.\u00a0 Shared value erases that need with a want, because instead of thinking of it as \u201cgiving back\u201d, the company will know that it also helps them in the long run.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/ryanmcphee\/files\/2013\/11\/starbucks.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30\" alt=\"\" src=\"https:\/\/blogs.ubc.ca\/ryanmcphee\/files\/2013\/11\/starbucks.jpeg\" width=\"259\" height=\"194\" \/><\/a><\/p>\n<p>Shared value is something unlike any other CSR projects and is a way innovative companies are distancing themselves from others.<\/p>\n<p>(191)<\/p>\n<p>Sources:<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/olgakubliy\/\">https:\/\/blogs.ubc.ca\/olgakubliy\/<\/a><\/p>\n<p><a href=\"http:\/\/www.starbucks.com\/responsibility\/community\/create-jobs-for-usa-program\">http:\/\/www.starbucks.com\/responsibility\/community\/create-jobs-for-usa-program<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While reading Olya Kubily\u2019s blog about Whole Foods and how they are creating shared value by having \u201ccomplete genetically modified organism transparency\u201d, it caused me to think about the benefits of creating loyalty with a customer.\u00a0 Whole Foods is showing &hellip; <a href=\"https:\/\/blogs.ubc.ca\/ryanmcphee\/2013\/11\/18\/creating-shared-value\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19323,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/users\/19323"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":31,"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/posts\/22\/revisions\/31"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ryanmcphee\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}